Introduction
Les Clés de la Maison launched their concierge activity with no existing website and needed a strong digital foundation to attract property owners and position themselves locally on Google.
The goal was to create a warm, trust-driven online presence that reflects the mountain mindset: proximity, reliability, and human connection. The website had to clearly present a simplified service offer while acting as the main acquisition channel for new clients.
Year
2025
Duration
1 month
Client
Les Clés de la Maison
Categories
Challenges
Entering a competitive local market without an existing website meant building credibility from zero. Property owners entrust high-value assets and require a strong sense of trust before making contact.
The main challenge was to design a digital experience aligned with the mountain culture: warm, familiar, and human, without the “corporate agency” feel. The site needed to balance a premium image with a local, approachable identity while clearly explaining the services and supporting local SEO positioning.
Solutions
We created the full brand identity and translated it into a cohesive one-page website designed for trust, clarity, and conversion.
The visual direction combines a refined, premium aesthetic with warm and familiar cues inspired by the mountain environment, reinforcing proximity and reliability.
The service offer was simplified into two clear packages, allowing visitors to instantly understand the value and take action without friction.
We structured the content to support local SEO, implemented a clean contact flow, and optimised performance and responsiveness to ensure a smooth experience across devices.
Scope
Brand identity and visual direction
Trust-focused UX architecture
Conversion-oriented one-page structure
Local SEO foundation
Simplified contact flow
Responsive design
Performance optimisation
Result
Ranked #1 locally on primary concierge and Airbnb management keywords.
The website quickly became the main acquisition channel, generating multiple qualified owner enquiries per week.
Strong trust perception from property owners, supporting high-value delegation decisions.
Clear and professional brand image aligned with the expectations of the local market.
A scalable SEO foundation for long-term visibility.
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